Fidelity Services Group continues to solidify its presence in the cleaning industry with impressive growth in its Cleaning & Hygiene division. Established in November 2019, the division has experienced four years of consistent growth and expansion, positioning itself as one of the most respected cleaning service providers in the country.
Malcolm Stephens, Group Executive of New Business Development and Divisional Executive Cleaning for the Fidelity Services Group, says the division started with a small team of just two people. Stephens says, “The COVID-19 pandemic presented both challenges and opportunities. It became a defining moment for us, opening doors to new services and markets. Over the past four years, we’ve achieved an average growth of 20% annually, a testament to our ability to adapt and thrive in dynamic conditions. We now manage over 785 cleaning contracts across South Africa, servicing more than 13 000 hygiene units and employing around 1 400 cleaners.”
The division focuses primarily on contract cleaning services but has diversified its offerings to include hygiene products, pest control, and specialised cleaning solutions. From daily sanitisation and PPE supply to deep and high-level cleaning, the division has steadily built a reputation for providing comprehensive facility-based services to sectors such as hospitality, retail, and government institutions.
Stephens adds, “Our brand visibility has grown significantly, and our cross-selling efforts within the Fidelity Group have enabled us to penetrate new sectors.”
This year, Fidelity Cleaning & Hygiene secured its first major national contract for a leading financial institution, covering over 495 sites and surpassing 230% of its sales target.
Looking ahead, Stephens is confident about future growth. “Our goal is to become a premier competitor in the industry. We’re focused on sustainable growth, delivering innovative solutions, and creating jobs through a one-stop shop for all cleaning and hygiene services.”
